Amazon: Market Is Misunderstanding The Threat From Meta Muse (Rating Upgrade)

Time to upgrade Amazon back to a buy, as recent weakness presents a timely entry amid reported threats from the Meta Muse AI agent. AMZN's advertising segment, now nearing $75B in annual revenue, is a critical growth and margin driver, but faces potential disruption from Muse. Amazon's aggressive investments in compute infrastructure and partnerships reinforce its AI and e-commerce ecosystem moat. Amazon understands AI very well.