Deluxe: Positive Operating Leverage With A 5% Yield

Deluxe is rated BUY, driven by robust payments/data growth, strong cash flow, and a 5% dividend yield. DLX trades at a 30% EV/EBITDA discount to peers, with higher forecasted EBITDA growth and an A valuation grade on Seeking Alpha Quant. The Celero Commerce acquisition accelerates DLX's transformation, expanding its digital payments platform and targeting 60% revenue from data/payments by 2027.