Betterware Remains A Buy On Insider Buying And LatAm Expansion

Betterware remains a 'Buy' with a mid-$20s price target over two years, supported by insider buying and LatAm expansion. Insider purchases by the Campos family signal strong conviction, with CEO and Chairman acquiring over $2 million in shares near $16–$17. BWMX trades at attractive 5–6x EBITDA multiples, offering 37% upside potential if FY 2027 targets and margin expansion materialize.