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WPP revenue decline eases as turnaround gains traction

WPP revenue decline eases as turnaround gains traction

Advertising group WPP PLC (LSE:WPP) reported a smaller decline in second-quarter revenue as improving media performance offered early evidence of progress under its turnaround plan. Revenue less pass-through costs fell 4.7% on a like-for-like basis to £4.75 billion in the first half, compared with the “mid to high single digit” decline forecast in April.

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