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Brian Niccol's Turnaround Is Working, and Starbucks Has Rewarded Long-Term Believers

Brian Niccol's Turnaround Is Working, and Starbucks Has Rewarded Long-Term Believers

In early 2011, Starbucks (NASDAQ:SBUX | SBUX Price Prediction) marked its 40th birthday by stripping the wordmark from its logo, leaving only the green siren.
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