New ETFs Are Launching Fast. Proceed With Caution

New exchange-traded funds are sprouting up quickly. In 2025, more than 1,000 ETFs launched. The crop included promising funds as well as those taking on unnecessary risks. The field could expand soon to include hundreds of riskier ETFs. As investment choices evolve, how can everyday investors spot what's a good fit for their portfolio?  Dan Sotiroff is the associate director of US passive strategies research for Morningstar.