Celsius: The Disruption Story Is Far From Over

Celsius Holdings remains a Strong Buy, with disruptive momentum and significant domestic and international growth potential despite recent earnings volatility. Celsius' valuation appears deeply discounted, with DCF-derived intrinsic value at $33.81 per share versus ~$25 current, even under conservative assumptions. Alani Nu integration and PepsiCo partnership drive top-line growth, while the Celsius brand faces near-term headwinds from promotional spend and inventory rebalancing again.