Etsy: Efficiency Push And GMS Strength

Etsy remains a buy after a post-earnings dip, with strong Q2 results and a healthy guidance raise supporting the investment thesis. ETSY's 12% headcount reduction and $2B buyback authorization signal a commitment to operational efficiency and capital return. Standalone Etsy GMS accelerated to 7.5% y/y growth, aided by higher average order values and increased active buyers.